![]() ![]() ![]() This is an example of one of the biggest advantages of Google Ads. I click one of the ads and start shopping. On the SERP, I see several relevant Google Ad links to furniture websites that have sofas for sale before the list of organic results. I type in “buy sofa online” into the Google search box. Let’s say I am in the market for a new sofa. Target potential customers when they are engaged But before you decide, let’s take a look at some of Google Ads’ pros and cons. In the meantime, paid ads are often a good way to go and Google Ads might be the answer for your small business. And while having your website show at the top of the organic results is what you ultimately want to strive for, it does take time and effort to get there. Getting your business to show up in organic search results requires using Search Engine Optimization, or SEO. Right below the paid Google Ads on the SERP are the organic search results. Something to keep in mind, however, is that paid ads aren’t the only results that show up when people make a search. These PPC ads show up right at the top of any Google search result and can be an effective way to generate traffic when you’re just starting out or when you want a little boost. Pay-per-click, or PPC, means that you pay, if and only if, people click on your ads. Google Ads (formerly AdWords) is Google’s pay-per-click platform that allows you to place text ads or shopping ads for your website on a search engine results page (SERP) for a specified keyword by paying for them. Especially when you’re just starting out and your website is new.īut before we get ahead of ourselves, let’s talk about what Google Ads is, where an ad on Google shows up, and if there are any other options. Is Google Ads worth it for small businesses? ![]()
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